In order to refresh the museum of contemporary illustration (MIC), we had to build a totally new visual identity. To talk about all different kind of illustrations which are housed by the museum, I chose to create a neutral identity processed by a random engine. I developped a program called MIC BrandEditor which create a new logo, a new acronym each loop. However, not to fall into a big mess, I etablished 8 rules, 8 typefaces and 8 colours to create this logo.

In order to be more interactive, MIC BrandEditor can react to the environemental sounds.